Rolex · Stock ref W2789
Datejust 31 Steel
Reference 278274 · Green dial · Jubilee bracelet · 2025
- Very Good
- Box & papers
- 31mm
- 1 in stock
£10,150
Includes 12-month warranty and free insured UK delivery
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Mon–Fri 10:30–17:30, Sat 12:00–16:30
- 12-month warranty
- 14-day returns
- Free next-day UK delivery
- Worldwide via DHL Express
Deposit & reservation policy
Reservation Deposit
A non-refundable deposit of £100 is required to reserve a product for 3 working days for viewing at our Hatton Garden showroom. If full payment is not received, or the item is not collected within this period, it will be released for sale to other customers.
Store Credit Option
The £100 deposit is non-refundable; however, at the customer’s request, it may be applied as store credit towards the purchase of another item within our showroom.
Retention of Reserved Products
Products reserved under a deposit will remain on our premises and will not be released or shipped until full payment has been received.
Showroom Visits
All visits to our showroom are by appointment only, whether you are purchasing, selling or collecting an item. We kindly encourage you to arrange an appointment immediately after placing your non-refundable deposit to ensure a seamless experience.
Shipping & returns
Shipping
Free & Secure Shipping on All Orders
Enjoy peace of mind with complimentary, fully insured delivery on every purchase.
UK Orders:
We offer free next-day delivery across the UK. Simply place your order by 11:00 AM (Monday to Friday) to receive it the following working day.
Worldwide Orders:
We provide free international shipping via DHL Express, with delivery typically within 2–3 business days.
Prefer to collect in person?
You’re welcome to pick up your item from our Hatton Garden Showroom by appointment.
Warranty information
12-Month Warranty for Peace of Mind
At Kings and Queens, every watch comes with a 12-month warranty from the date of purchase. All brand-new watches are exclusively covered by the original manufacturer’s warranty.
What’s Covered
Watch movement issues caused by manufacturing defects
Free inspection and repair during the 12-month period (if covered)
What’s Not Covered
*The 12-month warranty we offer requires a valid copy of the invoice and applies solely to the original customer who made the purchase from us. Please note that this warranty is non-transferable and cannot be extended to subsequent owners of the item.
Specifications
Rolex Datejust · Reference 278274
- Brand
- Rolex
- Model
- Datejust
- Reference
- 278274
- Year
- 2025
- Case material
- Steel
- Case size
- 31mm
- Dial
- Green
- Bezel
- Fluted
- Bracelet
- Jubilee
- Movement
- Automatic, calibre 2236
- Functions
- Hours, minutes, seconds and date
- Water resistance
- 100 metres
- Box
- Yes
- Papers
- Yes
- Condition
- Very Good
- Stock reference
- W2789
About this watch
Rolex Datejust 31 278274 — Green Dial — 2025
A stunning example of the Rolex Datejust 31, reference 278274, presented in one of Rolex’s most distinctive and sought-after configurations, combining a rich green dial with the iconic fluted bezel and Jubilee bracelet.
Dating from 2025, this elegant Datejust features a 31mm Oystersteel case paired with Rolex’s signature fluted bezel in 18ct white gold. The combination creates a refined and instantly recognisable appearance, while the classic proportions make the watch exceptionally versatile for both everyday wear and more formal occasions.
The striking green dial provides a sophisticated focal point, offering a vibrant yet elegant contrast against the stainless-steel case and white-gold bezel. The iconic Rolex Cyclops lens over the date window at 3 o’clock completes the instantly recognisable Datejust design.
The watch is fitted with Rolex’s Jubilee bracelet, a five-piece-link design celebrated for its comfort, flexibility and timeless appearance. Together with the fluted bezel, it gives this Datejust its unmistakable Rolex character.
The Datejust 31 is a modern interpretation of one of Rolex’s most enduring designs. Reference 278274 combines the classic Datejust aesthetic with contemporary 31mm proportions, Rolex’s Oystersteel construction and the distinctive combination of a fluted white-gold bezel and Jubilee bracelet.
The green dial adds a particularly desirable and contemporary character to the watch, making this an excellent choice for anyone looking for a modern Rolex that remains unmistakably classic.
A beautiful 2025 Rolex Datejust 31, offering the perfect balance of luxury, sophistication and everyday wearability.
Need further photographs, a condition report or more detail?
Our team is happy to help before you commit to anything.
Why Kings & Queens
Why buy your Rolex Datejust from Kings & Queens Watches?
You are investing in far more than an exceptional timepiece. You are joining a community of discerning collectors and long-standing clients who return to buy, sell, exchange and service their watches with us.
Expert authentication
Every pre-owned watch is meticulously inspected and verified by our specialists before it is offered for sale.
12-month warranty
Comprehensive cover for complete peace of mind, with a 14-day return for a full refund if the watch is not right for you.
In-house workshop
Serviced and prepared by Alpha Group, our dedicated watchmaking workshop, so it arrives ready to wear.
A relationship, not a sale
Buy, sell, exchange, service or value your watches with a team that knows you and your collection.
Prefer to see it in person?
9 St Cross Street, London EC1N 8UB · Viewings by appointment · Mon–Fri 10:30–17:30, Sat 12:00–16:309 St Cross Street, London EC1N 8UB. Viewings by appointment, Mon–Fri 10:30–17:30, Sat 12:00–16:30.
Testimonials
What our clients say
Had a great experience at Kings and Queens. The service was excellent, and they had a great selection of watches. I ended up purchasing a beautiful Patek Philippe and couldn’t be happier with it. The whole process was smooth and professional. Highly recommend Kings and Queens if you’re looking for a quality watch and great service.
Gavin F
10 September 2026 · Google review
Excellent service. Great knowledge and guidance of the watches on offer. had a great variety of watches and no pressure put on me to buy - took time and patience to explain the benefits of the various watches.
Jonathan Bregman
16 July 2026 · Google review
Excellent service and a great selection of watches. I’m very happy with my purchase. A special thanks to Amir for being so friendly, professional, and helpful throughout the whole process. Highly recommend this store
Aliz Fam
5 July 2026 · Google review
