Sell your watch.
Secure, swift and top market rates. A free, no-obligation valuation from our Hatton Garden buying desk.
5.0· 118 Google reviews
How it works
Three steps. Paid in full.
From your first message to money in your bank account, the whole process can be completed in under 24 hours.
Send us the details
Brand, reference, box and papers, and a few clear photographs. By this form or on WhatsApp.
Receive your valuation
Our specialists value your watch against real-time secondary-market data, for an accurate, competitive quote. Obligation-free.
Inspection and payment
In our Hatton Garden showroom or by fully insured courier. Once verified, we pay by bank transfer, cleared before you leave.
Why sell to us
The price we agree is the price we pay.
No hidden fees or commission
The price we agree is the exact amount paid into your bank account. No listing fees, no seller premiums, no waiting months for a buyer.
Direct, in-house buying
We are not middlemen or brokers. We buy your watch for our own showroom, which lets us move swiftly.
Fully insured transit
If you cannot visit us, we arrange fully insured, tracked transit from the moment your watch leaves your hands.
Rated 5.0 on Google
Fair dealing, privacy and professionalism, in the words of 118 Google reviews.
Mr.Amir truly elevated the entire process with his extensive knowledge, patience, and above all, his absolute honesty.
From the moment I arrived, I felt completely at ease thanks to the excellent security measures and the professionalism of the team.
A special thanks to Amir for being so friendly, professional, and helpful throughout the whole process.
The houses we buy
The houses we buy.
Choose a house to start your valuation with it.
Rather talk?
Send it on WhatsApp.
Message our specialists photographs of your watch, its dial and its box and papers, for a quick first offer.
9 St. Cross Street, Hatton Garden, London EC1N 8UB · Mon–Fri 10:30–17:30, Sat 12:00–16:30
How to Sell Your Luxury Watch Without the Uncertainty
Most people only sell a fine watch a handful of times in their lives, so it is natural to have questions. Who should you trust, what will they look at, and how do you get paid safely? When you sell your luxury watch to Kings & Queens, you deal directly with the buyer: we purchase watches outright for our own stock, so there is no consignment, no broker and no commission taken from the price we agree.
This guide goes beyond the basics above. It covers what each brand's buyers look for, the paperwork that matters, what happens at the appointment, and how to prepare. If you are ready now, send photos on WhatsApp for a free, no-obligation valuation, or read on first.
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Sell Your Luxury Watch by Brand
We specialise in six brands, and each one has its own details that shape an offer. Whichever of them you own, here is what to know before you sell your luxury watch, with a link to a dedicated page for the full picture.
Rolex
From the Submariner and Daytona to the Datejust, Day-Date and Sky-Dweller, we buy across the Rolex range. The reference number, the metal, the condition of the case and the warranty card all matter. Read our guide to selling a Rolex for model-by-model detail.
Audemars Piguet
We buy the Royal Oak, Royal Oak Offshore and Code 11.59, among other Audemars Piguet collections. The Royal Oak's brushed and polished finishing is easily damaged by over-polishing, so case condition is critical. See how to sell an Audemars Piguet.
Patek Philippe
Nautilus, Aquanaut, Calatrava and complications all have their own following. Patek Philippe's Certificate of Origin and, for older watches, an Extract from the Archives are especially useful. Find out more about how to sell a Patek Philippe.
Richard Mille
With Richard Mille, the exact model and case material are the starting point, from titanium and gold to Carbon TPT and ceramic. Discretion matters to many owners, which is why private appointments suit this brand. Learn how to sell a Richard Mille.
Cartier
Santos, Tank, Ballon Bleu and Panthère watches are often gifts, so owners are not always sure which model they have. We identify it for you and explain what affects the offer. Read how to sell a Cartier watch.
Hublot
Big Bang, Classic Fusion and Spirit of Big Bang models come in a wide range of materials, from titanium and ceramic to King Gold, and demand varies between them. See how to sell a Hublot.
What Decides the Offer When You Sell Your Luxury Watch
Every offer starts with demand for the exact reference, dial and metal. After that, the condition and completeness of your own watch decide where the offer lands. These are the factors that apply across every brand we buy.
- Condition: everyday marks are expected. Dents, deep scratches, damaged crystals or worn bracelets are taken into account.
- Polishing: sharp, original case lines are valued. Heavy or repeated polishing removes metal that cannot be replaced, so don't polish before you sell your luxury watch.
- Box and papers: a complete set, with the box, papers and any spare links, is valued higher.
- Service history: receipts from the brand or a reputable watchmaker show the watch has been looked after.
- Original parts: the dial, hands, bezel and bracelet should be correct for the reference.
- Discontinued references: some outgoing models keep a strong following, but it depends on the specific reference, not the label.
- Gem-setting: factory-set diamonds are part of a brand's own catalogue, while stones added later are viewed very differently by most buyers.
The Paperwork Each Brand Supplies
Paperwork differs from brand to brand, and knowing what to look for saves time. Before you sell your luxury watch, check drawers and old boxes for these documents.
- Rolex: the warranty card, or a paper certificate on older watches, along with booklets and hang tags.
- Patek Philippe: the Certificate of Origin, plus an Extract from the Archives if one has been issued.
- Audemars Piguet: the AP certificate or warranty card that came with the watch.
- Cartier: the Cartier warranty certificate and any service receipts.
- Richard Mille and Hublot: the warranty card, presentation box, spare straps and any tools supplied.
Missing paperwork does not stop a sale, because we authenticate every watch in person. Bring whatever you have, including the original receipt, which shows where and when the watch was first sold.
What Happens When You Sell Your Luxury Watch to Us
The overview above gives the outline. Here is what each stage involves in practice, so you know exactly what to expect.
- Your photos. Send clear daylight pictures of the dial, case, case back, clasp and paperwork on WhatsApp to +44 (0)7888 888835, along with the reference number if you know it.
- Your initial valuation. We reply with a free, no-obligation indication based on the photos and the details you give us.
- The handover. You bring the watch to a private appointment at our Hatton Garden showroom, or if you can't visit, send it to us fully insured.
- Authentication. Our specialists examine the watch and its paperwork in person and confirm the condition you described.
- Payment. Once the price is agreed and the watch is authenticated, we pay by secure bank transfer. There are no hidden fees or commission, so the agreed price is what you receive.
Nothing is final until you agree the price. If you decide not to sell your luxury watch after the valuation, there is no charge.
How Authentication Works When You Sell Your Luxury Watch
Authentication always happens in person, never from photos alone. Our specialists check that the case, dial, hands, bracelet and movement are consistent with each other and with the reference, and that the numbers on the watch match any paperwork. It is the same discipline we apply to every watch we offer for sale, where serial numbers, bracelet numbers, movement identifiers and case markings are recorded before listing.
For you, it means the initial valuation from photos becomes a firm price once the watch has been seen, and payment follows. When you sell your luxury watch this way, its condition and details are confirmed face to face, with you present at the appointment.
Where to Sell Your Luxury Watch: Weighing the Options
There is no single right way to sell a watch, but the options differ in time, certainty and risk. A private sale lets you set your own asking price, though you take on the listing, the viewings and the job of checking that a payment is genuine. An auction can suit rare pieces, but you wait for a sale date, the result is unknown in advance and seller's fees apply. Consignment means a dealer sells on your behalf and pays you later, usually less a commission.
Selling directly to a dealer that buys for its own stock gives you a fixed price, agreed before anything changes hands, and payment once the watch is authenticated. If speed, privacy and certainty matter most to you, it is usually the simplest way to sell your luxury watch.
Sell or Part Exchange?
If you are selling in order to buy something else, part exchange can be simpler. The value of your watch is offset against the one you are buying in a single transaction, and if your watch is worth more, we pay you the difference. Part exchange works across brands, so you could move from a Hublot to a Rolex, or from a Cartier to a Patek Philippe. Our part exchange page explains how it works. You can ask for a valuation on both options before deciding whether to sell your luxury watch outright or trade it.
Preparing to Sell Your Luxury Watch
A few simple steps make the valuation faster and more accurate.
- Leave the case and bracelet unpolished.
- Collect the box, papers, booklets, receipts and spare links or straps.
- Find any service paperwork, from the brand or an independent watchmaker.
- Note the reference number, usually shown on the papers.
- Photograph the watch in daylight, without flash.
- Don't open the case back or try to repair anything first.
If you are not sure of the reference number, don't worry; the case and papers usually tell us. Getting these basics together before you sell your luxury watch means the appointment can focus on the watch itself rather than on missing paperwork.
If your watch needs a service, there is no need to arrange it beforehand. Our sister business, Alpha Group, provides servicing, repairs and restoration in the same building.
Sell Your Luxury Watch in Person in Hatton Garden
Our showroom is at 9 St. Cross Street, London EC1N 8UB, in Hatton Garden, which has been London's jewellery quarter for well over a century and is the centre of the UK diamond trade. Farringdon and Chancery Lane stations are both a short walk away.
All visits are by appointment, so your meeting is private and uninterrupted. We are open Monday to Friday from 10:30am to 5:30pm and Saturday from 12:00pm to 4:30pm, and closed on Sunday. Call 0330 043 7777 to book a time.
Sell Your Luxury Watch: Frequently Asked Questions
Do you buy watches without box and papers?
Yes. Every watch is checked in person, so missing papers are not a barrier. A complete set is valued higher, though, so it is worth bringing anything that survives.
Which brands do you buy?
We buy Rolex, Audemars Piguet, Patek Philippe, Richard Mille, Cartier and Hublot. Each has a dedicated page above with brand-specific advice.
Do you take watches on consignment?
No. We buy watches directly for our own stock. We don't act as a broker or sell on your behalf, so you receive the agreed price without waiting for a buyer.
Are there any fees?
No. The valuation is free, and when you sell your luxury watch to us there are no hidden fees or commission. The price we agree is the amount you receive by bank transfer.
Can I sell my watch if I live outside London?
Yes. Sellers who can't visit can send the watch to us fully insured. It helps to agree an initial valuation from photos first, so we know the watch is on its way.
Should I service or polish my watch before selling?
No. Servicing adds cost and polishing can reduce appeal. We take the watch's condition into account, and any work can be done after the sale.
What should I bring to the appointment?
To sell your luxury watch in person, bring the watch with its box and papers, receipts, service records and any spare links or straps. A complete set is valued higher, so it is worth a careful search beforehand.
Are you an authorised dealer?
No. Kings & Queens is an independent dealer in Hatton Garden. We are not an authorised dealer for any brand and are not affiliated with any watch brand.
Models we are buying now
Kings & Queens Watches is an independent dealer and is not affiliated with Rolex, Audemars Piguet, Patek Philippe, Richard Mille, Cartier or Hublot.
Weighing up your options first? Our guide to the best place to sell a Rolex compares dealers, part-exchange, consignment, auction and private sale.