Open now 14:32:07
Rolex · W2897

Day-Date Platinum

Ref. 228396TBR · 40 mm · 2025

£120,000 5.0 · 118 Google reviews

Case
Platinum
Dial
Ice Blue
With
Papers only
Condition
Very Good
Rolex Day-Date 228396TBR, front view
I · The photographs

Seen from every side.

14 photographs · select to enlarge

01
02
03
04
05
06
07
08
09
10
11
12
13
14
II · The details

Ref. 228396TBR

An exceptionally prestigious and highly desirable Rolex Day-Date 40, presented in solid 950 platinum and featuring a striking green Arabic numeral dial, complemented by a magnificent factory diamond-set bezel.

Representing the very finest in Rolex craftsmanship and luxury watchmaking, this outstanding timepiece combines the exclusivity of platinum with the unmistakable elegance of the iconic Day-Date collection.

The 40mm Oyster case is crafted from 950 platinum, Rolex’s most prestigious precious metal, renowned for its rarity, substantial weight and distinctive silvery-white lustre. The beautifully set factory diamond bezel provides exceptional brilliance and sophistication, creating a striking contrast against the rich green dial.

The watch is fitted with Rolex’s legendary President bracelet, crafted entirely from solid 950 platinum. Featuring its distinctive semi-circular three-piece links, the President bracelet is celebrated for its exceptional comfort, refined appearance and association with the world’s most prestigious timepieces.

At the heart of this exceptional watch is the Rolex Manufacture Calibre 3255, a Perpetual self-winding mechanical movement developed and manufactured entirely by Rolex. Offering an impressive power reserve of approximately 70 hours, the movement incorporates advanced Rolex technology to deliver outstanding precision, reliability and performance.

The Day-Date, first introduced in 1956, has established itself as one of the most prestigious and recognisable luxury watches ever produced. Famously known as the “President’s Watch”, it has long been associated with success, distinction and timeless sophistication.

The combination of the precious platinum construction, distinctive green Arabic numeral dial, factory diamond-set bezel and matching platinum President bracelet makes this an especially striking and desirable configuration.

An exceptional statement of horological excellence, this Rolex Day-Date 40 is an outstanding addition to any serious watch collection and a superb choice for the discerning collector or luxury watch enthusiast.

Reference
228396TBR
Year
2025
Case
Platinum
Case size
40 mm
Dial
Ice Blue
Bezel
Factory Diamond-Set Bezel
Bracelet
Jubilee
Functions
Hours, Minutes, Central Seconds, Instantaneous Day Display, Date Display and Stop-Seconds for Precise Time Setting
Water resistance
100 metres / 330 feet (10 ATM)
Box
No
Papers
Yes
Condition
Very Good
Stock number
W2897
III · Our clients

Rated 5.0 on Google.

118 reviews · 5.0 average

★★★★★
“Their prices are fair and competitive, and every watch I’ve purchased has been genuine and exactly as described.”
Ramin NozadJuly 2026 · Google review
★★★★★
“I ended up purchasing a beautiful Patek Philippe and couldn’t be happier with it.”
Gavin FSeptember 2026 · Google review
★★★★★
“Mr.Amir truly elevated the entire process with his extensive knowledge, patience, and above all, his absolute honesty.”
Haldun HuseyinSeptember 2026 · Google review
The Kings & Queens seal
IV · Our mark

Every watch we sell carries our mark.

Authenticated in-house

Every watch is inspected, verified and authenticated before it reaches you.

12-month warranty

From the date of purchase, for the original owner.

Free insured delivery

Next day in the UK when ordered by 11am, Monday to Friday. Worldwide by DHL Express.

Private viewing

Two private rooms in Hatton Garden, by appointment.

V · Buying from us

Reserve, collect or deliver.

Questions before you commit? Call +44 7888 888 835 or message us on WhatsApp.

Part-exchange your current watchWe buy, sell and exchange
Deposit & reservation policy

Reservation Deposit
A non-refundable deposit of £100 is required to reserve a product for 3 working days for viewing at our Hatton Garden showroom. If full payment is not received, or the item is not collected within this period, it will be released for sale to other customers.

Store Credit Option
The £100 deposit is non-refundable; however, at the customer’s request, it may be applied as store credit towards the purchase of another item within our showroom.

Retention of Reserved Products
Products reserved under a deposit will remain on our premises and will not be released or shipped until full payment has been received.

Showroom Visits
All visits to our showroom are by appointment only, whether you are purchasing, selling or collecting an item. We kindly encourage you to arrange an appointment immediately after placing your non-refundable deposit to ensure a seamless experience.

Shipping & returns

Shipping
Free & Secure Shipping on All Orders
Enjoy peace of mind with complimentary, fully insured delivery on every purchase.

UK Orders:
We offer free next-day delivery across the UK. Simply place your order by 11:00 AM (Monday to Friday) to receive it the following working day.

Worldwide Orders:
We provide free international shipping via DHL Express, with delivery typically within 2–3 business days.

Prefer to collect in person?
You’re welcome to pick up your item from our Farringdon Showroom by appointment.

Warranty information

12-Month Warranty for Peace of Mind
At Kings and Queens, every watch comes with a 12-month warranty from the date of purchase. All brand-new watches are exclusively covered by the original manufacturer’s warranty.

What’s Covered
Watch movement issues caused by manufacturing defects
Free inspection and repair during the 12-month period (if covered)

What’s Not Covered
*The 12-month warranty we offer requires a valid copy of the invoice and applies solely to the original customer who made the purchase from us. Please note that this warranty is non-transferable and cannot be extended to subsequent owners of the item.

VI · You may also like

Also in the house.

View all 67 watches
Day-Date Platinum £120,000 Reserve