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Rolex · W2789

Datejust Steel

Ref. 278274 · 31 mm · 2025

£10,150 5.0 · 118 Google reviews

Case
Oystersteel
Dial
Green
With
Box & papers
Condition
Very Good
Rolex Datejust 278274, front view
I · The photographs

Seen from every side.

7 photographs · select to enlarge

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II · The details

Ref. 278274

A stunning example of the Rolex Datejust 31, reference 278274, presented in one of Rolex’s most distinctive and sought-after configurations, combining a rich green dial with the iconic fluted bezel and Jubilee bracelet.

Dating from 2025, this elegant Datejust features a 31mm Oystersteel case paired with Rolex’s signature fluted bezel in 18ct white gold. The combination creates a refined and instantly recognisable appearance, while the classic proportions make the watch exceptionally versatile for both everyday wear and more formal occasions.

The striking green dial provides a sophisticated focal point, offering a vibrant yet elegant contrast against the stainless-steel case and white-gold bezel. The iconic Rolex Cyclops lens over the date window at 3 o’clock completes the instantly recognisable Datejust design.

The watch is fitted with Rolex’s Jubilee bracelet, a five-piece-link design celebrated for its comfort, flexibility and timeless appearance. Together with the fluted bezel, it gives this Datejust its unmistakable Rolex character.

The Datejust 31 is a modern interpretation of one of Rolex’s most enduring designs. Reference 278274 combines the classic Datejust aesthetic with contemporary 31mm proportions, Rolex’s Oystersteel construction and the distinctive combination of a fluted white-gold bezel and Jubilee bracelet.

The green dial adds a particularly desirable and contemporary character to the watch, making this an excellent choice for anyone looking for a modern Rolex that remains unmistakably classic.

A beautiful 2025 Rolex Datejust 31, offering the perfect balance of luxury, sophistication and everyday wearability.

Reference
278274
Year
2025
Case
Oystersteel
Case size
31 mm
Dial
Green
Bezel
Fluted, 18ct white gold
Bracelet
Rolex Jubilee, Oystersteel
Movement
Automatic
Functions
Hours, minutes, seconds and date
Water resistance
100 metres
Box
Yes
Papers
Yes
Condition
Very Good
Stock number
W2789
III · Our clients

Rated 5.0 on Google.

118 reviews · 5.0 average

★★★★★
“Their prices are fair and competitive, and every watch I’ve purchased has been genuine and exactly as described.”
Ramin NozadJuly 2026 · Google review
★★★★★
“I ended up purchasing a beautiful Patek Philippe and couldn’t be happier with it.”
Gavin FSeptember 2026 · Google review
★★★★★
“Mr.Amir truly elevated the entire process with his extensive knowledge, patience, and above all, his absolute honesty.”
Haldun HuseyinSeptember 2026 · Google review
The Kings & Queens seal
IV · Our mark

Every watch we sell carries our mark.

Authenticated in-house

Every watch is inspected, verified and authenticated before it reaches you.

12-month warranty

From the date of purchase, for the original owner.

Free insured delivery

Next day in the UK when ordered by 11am, Monday to Friday. Worldwide by DHL Express.

Private viewing

Two private rooms in Hatton Garden, by appointment.

V · Buying from us

Reserve, collect or deliver.

Questions before you commit? Call +44 7888 888 835 or message us on WhatsApp.

Part-exchange your current watchWe buy, sell and exchange
Deposit & reservation policy

Reservation Deposit
A non-refundable deposit of £100 is required to reserve a product for 3 working days for viewing at our Hatton Garden showroom. If full payment is not received, or the item is not collected within this period, it will be released for sale to other customers.

Store Credit Option
The £100 deposit is non-refundable; however, at the customer’s request, it may be applied as store credit towards the purchase of another item within our showroom.

Retention of Reserved Products
Products reserved under a deposit will remain on our premises and will not be released or shipped until full payment has been received.

Showroom Visits
All visits to our showroom are by appointment only, whether you are purchasing, selling or collecting an item. We kindly encourage you to arrange an appointment immediately after placing your non-refundable deposit to ensure a seamless experience.

Shipping & returns

Shipping
Free & Secure Shipping on All Orders
Enjoy peace of mind with complimentary, fully insured delivery on every purchase.

UK Orders:
We offer free next-day delivery across the UK. Simply place your order by 11:00 AM (Monday to Friday) to receive it the following working day.

Worldwide Orders:
We provide free international shipping via DHL Express, with delivery typically within 2–3 business days.

Prefer to collect in person?
You’re welcome to pick up your item from our Farringdon Showroom by appointment.

Warranty information

12-Month Warranty for Peace of Mind
At Kings and Queens, every watch comes with a 12-month warranty from the date of purchase. All brand-new watches are exclusively covered by the original manufacturer’s warranty.

What’s Covered
Watch movement issues caused by manufacturing defects
Free inspection and repair during the 12-month period (if covered)

What’s Not Covered
*The 12-month warranty we offer requires a valid copy of the invoice and applies solely to the original customer who made the purchase from us. Please note that this warranty is non-transferable and cannot be extended to subsequent owners of the item.

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